The Fall is a dark, cinematic concept album from Tommee Profitt and Sam Tinnesz, released April 11, 2025 with Capitol/Interscope Records. Equal Seven helped shape the project's overall branding and creative direction, and designed the digital cover art and the vinyl layout and packaging.
The record
Tommee Profitt and Sam Tinnesz are two of the most-placed names in sync, with more than 600 TV and film placements between them. For The Fall, they set out to make something bigger than a collection of songs: a 13-track concept album built around the Garden of Eden and the fall of man, scored like a dark Hollywood film.
The guest list matches the scale of the story. Billy Ray Cyrus appears on "Lost" and Our Last Night on "Spiral," with rising voices maryjo ("Garden"), Brooke ("Forbidden Fruit"), Jung Youth ("Serpent"), and Shaya Zamora ("Lament") woven throughout.
The idea
The Fall tells a story: creation, the fall of man, and our need for a savior. Our creative idea was to present that account in a stunning, almost otherworldly way. We wanted to carry the intensity of the story, the gravity of sin, and the hope of Jesus, and to do it in a very non-traditional way. The goal was for the world around the music to feel as big and serious as the story itself.
What we made
Project branding and creative direction. We helped define how The Fall looks and feels as a whole, so every piece of the release works as part of one story.
Digital cover art. On streaming platforms, the cover is the first thing a listener sees. It needed to stop the scroll and signal the scale of the record before a single note plays. We created single artwork for seven of the record's tracks as a connected set.
Vinyl layout, design, and packaging. For the vinyl edition, we designed the layout and packaging, including the Capitol Records logo, so the physical release feels as weighty as the music inside it.
The Fall is available now on Apple Music and all streaming platforms.
